ALAMO, Texas — The City of Alamo, Blue Cross and Blue Shield of Texas, and National Fitness Campaign today announced a partnership to bring an outdoor Fitness Court® Studio and digital wellness programming to Lions Park in the City of Alamo. The Fitness Court® Studio, located at 702 E De Soto Ave, Alamo, TX 78516, will open Dec 4th at 10 AM with a ribbon-cutting ceremony.
The Fitness Court Studio was developed by City of Alamo, Blue Cross and Blue Shield of Texas, and NFC to expand free access to high-quality workouts and create equitable access to exercise for communities across the region. The Fitness Court® is the world’s best outdoor gym that lets users leverage their own body weight to get a complete workout using seven exercise stations.
Created for adults of all abilities aged 14+, the Fitness Court Studio workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience. The City of Alamo is one of 40+ Campaign Partners building a network of Fitness Courts across the state, with the help of Blue Cross and Blue Shield of Texas.
“Bringing the Fitness Court Studio to Lions Park is another step toward creating a healthier, more connected Alamo. This partnership allows us to offer a free, high-quality fitness resource for all residents, and it reflects our commitment to building spaces that support wellness, equity, and community pride. We are grateful to Blue Cross and Blue Shield of Texas and the National Fitness Campaign for helping us invest in the long-term health of the people we serve,” said Alamo Mayor J.R. Garza.
“In addition to improvement in physical health, physical activity improves behavioral health conditions and can foster opportunities to make new social connections,” said Dr. Mark Chassay, chief medical officer at BCBSTX, “About half of U.S. adults are not getting enough physical activity in their daily lives. Helping fund these Fitness Courts is just one example of how we can support optimal health outcomes for all Texans, right in their own communities.”
“We are excited to have the City of Alamo join us in the journey to improve health and wellness as we work to make a powerful and long-lasting impact on health outcomes and happiness by building healthy communities across America,’’ said Mitch Menaged, founder of National Fitness Campaign. “The addition of the outdoor Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the Alamo community.”
Residents are invited to attend the launch event on December 4th at 10 AM to try the Fitness Court Studio. For more information, visit the City of Alamo Facebook Page or contact the City of Alamo at (956) 787-0006. For more information on Blue Cross and Blue Shield of Texas’s support of NFC, please visit https://www.nationalfitnesscampaign.com/texas.
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About the City of Alamo
The City of Alamo, located in the heart of the Rio Grande Valley, is a growing community committed to progress, connectivity, and quality of life. Known as the “Land of Two Bridges,” Alamo continues to invest in parks, infrastructure, public safety, and citywide amenities that support residents and families. Through strong partnerships and a focus on community wellness, customer service, and innovation, the City of Alamo works every day to provide essential services, strengthen neighborhoods, and create opportunities that enhance the wellbeing of all who call Alamo home.
About Blue Cross and Blue Shield of Texas
Celebrating 95 years of helping improve the health of Texans, Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with more than 168,000 physicians and health care practitioners, and 550 hospitals to serve eight million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma, and New Mexico). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court® — the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2025, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court within a 10-minute bike ride of every American.